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Show Pride in Your Neighborhood; Become a Castro Ambassador!

Castro Ambassadors volunteer to provide a friendly and hospitable impression of the Castro by directing pedestrians to civic, shopping and business destinations. Volunteer Ambassadors are equipped with training, uniforms, maps and other tools to help them talk to tourists and direct them to places of interest. Ambassadors receive ongoing support from a team coordinator.

The Castro Ambassadors program primarily operates on weekends, but is designed to be flexible meeting the needs of the individual volunteers and tourists. If you are interested in becoming a Castro Ambassador or if you have any questions about this program please contact the CBD by submitting your name and contact information below. Or you can email Andrea Aiello, Executive Director at or call 415-500-1181.

Read about our great impression on a visitor from the UK here…

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